20 Oct, 2015
Campaign for Clarity – Understanding Organic Skincare
By Soap Blogger
There are few words in English language that are misinterpreted and misunderstood quite with the same level of consistency as the word ‘organic’. Mention the idea of organic products to many people up and down the United Kingdom and the first thing to spring to mind isn’t a range of superior health and beauty products, it’s unnecessary expense. Nevertheless, with more brands and businesses of all sizes beginning to make the switch to organic product manufacturing than ever before, the public as a whole is to some extent being encouraged…if not forced…to take a closer look at the idea of organic products in general.
Right now, the #CampaignForClarity headed by the Soil Association is in full swing. If this doesn’t mean anything to you at all, it’s worth checking out as the campaign was launched on the back of a growing need to let the beauty industry know that it is no longer acceptable to trick, mislead and bamboozle the public when it comes to organic products and ingredients. The long and short of it being that if and when anyone buys a product specifically because it features organic ingredients, it’s really of no benefit to them if the concentration of organic ingredients within the product is pathetically weak. It’s something that can be seen in thousands of everyday products in pretty much every shop across the land – promises of nature’s finest natural ingredients, with only about 0.5% of the product’s makeup being organic.
All of which leads onto the obvious question – how can the average shopper tell what really is organic and why exactly does it make a difference?
Well, in terms of actually picking up organic products in the first place, it’s quite simply a case of taking the time to actually read the label…as in really read the label beyond the slogans. If it says it is 100% organic, in a legal sense it has to be exactly that. By contrast, if it simply says it contains organic ingredients, there is absolutely no law with regard to how little of the good stuff has to go in there.
As for pricing, it’s a completely outdated misconception to assume that all organic products absolutely have to be ludicrously expensive. Of course it is inevitable that the finest organic products on the market will always cost slightly more than the cheapest, bargain-basement chemical-based cosmetics, but to this extent at least you very much get what you pay for.
Moving on to the question of whether it’s really worth bothering, the simple answer is yes…it is. Whichever way you look at it, organic skincare products naturally do a much better job at looking after your skin than their synthetic counterparts. The trouble is, naysayers forget to take into account the fact that the skin’s natural renewal process takes approximately 28 days, which in turn means you cannot expect miraculous overnight results with regard to your skin’s health and general glow. The whole idea of making the switch to the organic products is not to immediately and permanently right a multitude of wrongs, but rather to take a proactive approach to skincare and prevent problems from emerging in the first place. An extraordinary variety of ongoing studies have shown that the skin and the body always have and always will respond most favourably to 100% natural and organic products – hence why paying very slightly more than rock-bottom prices is indeed very much worth it.
So to summarise, the efforts of the Soil Association are both admirable and important, but when it comes down to ensuring that you yourself invest only in the finest quality organic products on the market, it really comes down to nothing more complicated than actually reading the label in full.